Connected TV Report
: Analysis on the Market, Trends, and TechnologiesThe connected TV business domain is experiencing surging interest and investment, reflected by a significant increase in news coverage, funding, and the establishment of new companies. With a total funding of approximately $8.79 billion, key investors are demonstrating confidence in the sector’s growth potential. The domain encompasses a wide range of activities including digital advertising, video streaming, social networking, and interactive media solutions. The market is characterized by innovation, with companies offering products and services that enhance the viewing experience across various devices. The sector’s robust presence, evidenced by 947 companies and an average annual revenue of $24.46 million, indicates its financial viability and consumer reach. Connected TV is positioned as a key player in the evolving landscape of media and technology, presenting ample opportunities for businesses to capitalize on.
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Topic Dominance Index of Connected TV
The Topic Dominance Index trendline combines the share of voice distributions of Connected TV from 3 data sources: published articles, founded companies, and global search
Key Activities and Applications
- Design and manufacturing of digital media solutions for commercial and hospitality applications.
- Strategy, production, and booking of regional TV advertising.
- Full-service marketing solutions with a focus on performance and ethical AI.
- Development of smart home solutions and services for global households.
- Creative digital TV solutions for pay-TV operators using hybrid networks.
- High-quality digital media and print solutions for lead generation.
- Planning and execution of media campaigns for brand loyalty and revenue growth.
- Specialization in media and advertising solutions with a focus on video and broadcast TV.
Emergent Trends and Core Insights
- Steady growth in connected TV with a 12.05% increase in news coverage and a 26.19% growth in new companies.
- Expansion of connected TV features across various devices, highlighting broad consumer reach.
- Interconnected nature of digitalization, media and entertainment, and marketing within the business landscape.
- Surge in investment interest, with a 16.05% annual growth in funding.
- Notable growth in media coverage and public interest, indicating industry expansion.
Technologies and Methodologies
- Encoder/modulators, HD IP streamers, and media control servers for video distribution.
- Advanced data transformation and activation platforms powered by AI.
- Integration of smart TVs, set-top boxes, and smart home entertainment devices with cloud services.
- Personalized multi-screen TV experience across various devices with service management systems.
- Real-time monitoring and analysis of advertising campaigns using video and audio recognition technology.
Connected TV Funding
A total of 181 Connected TV companies have received funding.
Overall, Connected TV companies have raised $7.8B.
Companies within the Connected TV domain have secured capital from 619 funding rounds.
The chart shows the funding trendline of Connected TV companies over the last 5 years
Connected TV Companies
Gain a better understanding of 927 companies that drive Connected TV, how mature and well-funded these companies are.
927 Connected TV Companies
Discover Connected TV Companies, their Funding, Manpower, Revenues, Stages, and much more
Connected TV Investors
Gain insights into 281 Connected TV investors and investment deals. TrendFeedr’s investors tool presents an overview of investment trends and activities, helping create better investment strategies and partnerships.
281 Connected TV Investors
Discover Connected TV Investors, Funding Rounds, Invested Amounts, and Funding Growth
Connected TV News
Gain a competitive advantage with access to 7.3K Connected TV articles with TrendFeedr's News feature. The tool offers an extensive database of articles covering recent trends and past events in Connected TV. This enables innovators and market leaders to make well-informed fact-based decisions.
7.3K Connected TV News Articles
Discover Latest Connected TV Articles, News Magnitude, Publication Propagation, Yearly Growth, and Strongest Publications
Executive Summary
Connected TV stands out as a thriving sector, marked by substantial growth, investor confidence, and continuous innovation. The sector's established presence and broad scope underscore its significance within the media and technology landscape. The data portrays an ecosystem ripe with opportunities, where businesses can leverage trends and developments to tap into the connected TV market. Companies are increasingly involved in providing enhanced interactive features, content distribution, and advertising solutions across multiple devices, signaling a future where connected TV plays a pivotal role in consumer media consumption.
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