Marketing And Advertising Report
: Analysis on the Market, Trends, and TechnologiesThe marketing and advertising market is large and accelerating: it totaled roughly $595 billion in 2024 and is forecast to exceed $1.1 trillion by 2030, which forces firms to reframe spend and measurement priorities around data and automation thebusinessresearchcompany – 2025. Rapid CTV growth (U.S. CTV ad spend was projected at $28.75 billion, +18.8% YoY) and the shift to first-party data (45% of marketers report readiness) create immediate channel and identity investments that pair with AI adoption — 60% of B2B marketers already use generative AI for content — to drive performance gains and tighter ROI measurement 4 marketing and advertising trends that defined 2024 – eMarketer 2024 Marketing and Advertising Insights and Tech Trends – Material+ 2024 State of B2B Advertising Report – Demandbase. The practical consequence: winners will be platforms and agencies that operationalize first-party signals, programmatic video (especially CTV/OTT), and privacy-safe measurement while embedding AI into campaign creation and attribution workflows
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Topic Dominance Index of Marketing And Advertising
To gauge the impact of Marketing And Advertising, the Topic Dominance Index integrates time series data from three key sources: published articles, number of newly founded startups in the sector, and global search popularity.
Key Activities and Applications
- AI-assisted creative production and campaign automation — rapid generation of copy, video scripts, and templated creative to scale testing and lower production friction
- Programmatic video buying for Connected TV and OTT — dynamic ad insertion and audience-based buying across streaming inventory to reach cord-cutters at scale
- First-party data unification and privacy-first identity resolution — building Customer Data Platforms (CDPs) and cohort models that replace deprecated third-party cookies for targeting and measurement
- Marketing mix modeling and incrementality measurement — econometric approaches to allocate budgets across channels when deterministic user-level measurement weakens.
- Experiential and event activation linked to digital amplification — live experiences instrumented to feed first-party signals and social content for higher earned reach and measurable follow-on conversions
Emergent Trends and Core Insights
- Video and CTV lead budget growth. Advertisers shift allocation to streaming video; programmatic CTV is a primary growth vector as publishers open ad-supported tiers and dynamic insertion improves yield and relevance
- AI moves into the marketing stack beyond ideation. Generative models now drive content production, personalized copy variants, and automated creative optimization, increasing test velocity and compressing creative cycles
- Privacy-first measurement is mainstream. With cookie deprecation and regulation, brands invest in MMM, cohort measurement, and first-party pipelines to preserve attribution fidelity and compliance
- Commerce media expands outside retail. Non-retail advertisers (travel, financial services) monetize transaction data into ad inventory and closed-loop measurement, creating new owned-media channels
- Immersive ad formats (AR/WebAR) and no-code AR tooling rise for high-engagement campaigns, but measurement shortcomings limit scale until standards mature.
Technologies and Methodologies
- AI / ML for creative optimization and predictive audience scoring — model-driven personalization, creative variant ranking, and automated bid strategies.
- Programmatic DSP/SSP stacks and dynamic creative optimization for video and DOOH — real-time bidding plus DCO to tailor creatives to viewer segments.
- Privacy-preserving measurement (cohort modeling, differential privacy, server-side tracking) and hybrid attribution (MMM + incrementality testing) for cross-channel ROI Marketing Activation Service Market 2025.
- Customer Data Platforms and multi-channel campaign orchestration hubs — centralizing first-party signals, orchestration, and analytics in cloud MMH platforms Multi-channel Marketing Hubs Market Opportunity, Growth Drivers….
- AR/WebAR SDKs and no-code builders to produce spatial or interactive ad units, paired with experimental KPIs for engagement and social amplification.
Marketing And Advertising Funding
A total of 53.4K Marketing And Advertising companies have received funding.
Overall, Marketing And Advertising companies have raised $3.5T.
Companies within the Marketing And Advertising domain have secured capital from 169.3K funding rounds.
The chart shows the funding trendline of Marketing And Advertising companies over the last 5 years
Marketing And Advertising Companies
- mktg.ai — mktg.ai combines creative asset management with performance analytics in a single platform to help mid-sized brands coordinate creative and measurement; the product targets marketing leaders who need unified views across channels and AI-driven insight workflows
- MOGXP — MOGXP specializes in experiential marketing and large-scale activations that generate first-party signals and social content; their approach links live event data to post-event digital campaigns to measure direct sales impact and long-term engagement
- Media Marketing Compliance — MMC focuses on audit and financial transparency across the media supply chain, addressing advertiser demand for clear billing and fraud prevention; that capability becomes strategic as programmatic complexity grows
- Data Based Marketing (DBMKT) — DBMKT applies predictive consumer database analysis and market research to deliver targeted acquisition programs for vertical clients (e.g. finance, education), supporting data-driven segmentation and measurable campaign lift
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857.0K Marketing And Advertising Companies
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Marketing And Advertising Investors
TrendFeedr’s Investors tool offers comprehensive insights into 88.3K Marketing And Advertising investors by examining funding patterns and investment trends. This enables you to strategize effectively and identify opportunities in the Marketing And Advertising sector.
88.3K Marketing And Advertising Investors
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Marketing And Advertising News
TrendFeedr’s News feature provides access to 84.9K Marketing And Advertising articles. This extensive database covers both historical and recent developments, enabling innovators and leaders to stay informed.
84.9K Marketing And Advertising News Articles
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Executive Summary
Marketing and advertising now split into two simultaneous races: channel expansion (video/CTV, DOOH, commerce media, AR) and measurement/identity reconstruction (first-party pipelines, privacy-preserving attribution, MMM/incrementality). Short-term winners will invest where these tracks intersect: programmatic video stacks that accept first-party signals, AI that accelerates creative experimentation, and measurement frameworks that report business outcomes rather than only engagement metrics. For practitioners, the strategic priorities are clear: consolidate first-party data into operational CDPs, adopt hybrid attribution to protect spend efficiency, and embed AI into campaign workflows to reduce latency between insight and execution. These moves convert market trends into durable commercial advantage without relying on fragile third-party dependencies.
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