Performance Marketing Report Cover TrendFeedr

Performance Marketing Report

: Analysis on the Market, Trends, and Technologies
Topic Size
trending indicator
Topic Maturity
Monthly Search Volume

The performance marketing sector is undergoing a significant expansion, as evidenced by the involvement of 7,368 companies and a total funding of $14.01 billion. This growth is fueled by a data-driven approach, enabling precise tracking and optimization of marketing efforts for improved ROI. The sector’s expansive size and inceptive maturity suggest a market ripe for innovation and development. Performance marketing’s strong ties to digitalization and key trends like conversion optimization, search engine marketing, and influencer marketing position it as an essential element of modern marketing strategies. The substantial growth in news coverage and overall topic relevance, combined with the economic significance of high company numbers, revenue generation, and employment opportunities, underscore the industry’s positive trajectory and potential for future growth.

The last time we updated this report was 5 days ago. If there’s something missing or off, your tips are welcome!

Topic Dominance Index of Performance Marketing

The Dominance Index of Performance Marketing looks at the evolution of the sector through a combination of multiple data sources. We analyze the distribution of news articles that mention Performance Marketing, the timeline of newly founded companies working in this sector, and the share of voice within the global search data. All this combined gives a dominance index distribution of Performance Marketing relative to all known Trends and Technologies.

Dominance Index growth in the last 5 years: 76.79%
Growth per month: 0.9531%

Key Activities and Applications

  • Data-Driven Marketing: Leveraging analytics to optimize campaigns for clicks, conversions, or sales.
  • Conversion Optimization: Enhancing strategies to improve conversion rates and ROI.
  • Search Engine Marketing: Utilizing search engines to increase visibility and drive targeted traffic.
  • Influencer Marketing: Partnering with influencers to expand reach and credibility.

Technologies and Methodologies

  • Tracking and Attribution Technologies: Tools for accurate performance measurement and campaign attribution.
  • Machine Learning and AI: Enhancing targeting, personalization, and predictive analytics for marketing campaigns.
  • Programmatic Advertising: Automated buying and selling of ad inventory for efficient campaign management.

Performance Marketing Funding

A total of 414 Performance Marketing companies have received funding.
Overall, Performance Marketing companies have raised $11.3B.
Companies within the Performance Marketing domain have secured capital from 1.2K funding rounds.
The chart shows the funding trendline of Performance Marketing companies over the last 5 years

Funding growth in the last 5 years: 881.63%
Growth per month: 4.01%

Performance Marketing Companies

Uncover actionable market insights on 7.5K companies driving Performance Marketing with TrendFeedr's Companies tool. The feature offers comprehensive data on innovative companies and technologies, essential for those looking to innovate and disrupt their industries.

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7.5K Performance Marketing Companies

Discover Performance Marketing Companies, their Funding, Manpower, Revenues, Stages, and much more

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Performance Marketing Investors

Get ahead with your investment strategy with insights into 584 Performance Marketing investors. TrendFeedr’s investors tool is your go-to source for comprehensive analysis of investment activities and financial trends. The tool is tailored for navigating the investment world, offering insights for successful market positioning and partnerships within Performance Marketing.

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584 Performance Marketing Investors

Discover Performance Marketing Investors, Funding Rounds, Invested Amounts, and Funding Growth

View all Investors

Performance Marketing News

TrendFeedr’s News feature offers access to 7.2K news articles on Performance Marketing. The tool provides up-to-date news on trends, technologies, and companies, enabling effective trend and sentiment tracking.

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7.2K Performance Marketing News Articles

Discover Latest Performance Marketing Articles, News Magnitude, Publication Propagation, Yearly Growth, and Strongest Publications

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Executive Summary

Performance marketing stands as a dynamic force within the business community, characterized by its expansive industry presence and significant financial investment. The sector's growth trajectory is marked by a surge in media interest and a broadening scope that encompasses various industries. By capitalizing on emergent digital trends and leveraging cutting-edge technologies, businesses can optimize their marketing strategies to drive impactful results. Stakeholders are encouraged to harness the insights from performance marketing to make informed decisions and embrace the opportunities it presents for future prosperity.

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